I’m La Flaka, a first-generation Latina, career coach, and unapologetic advocate for ambitious women who are ready to take up space. From moving to the U.S. at just 5 years old to earning my Bachelor’s degree in Business and MBA, my journey has been all about breaking barriers and rewriting what success looks like for us.
Through my blog, I share real stories, practical advice, and unfiltered insights to help you build confidence, grow your career, and lead with purpose without losing who you are in the process.

In the first episode of Evolve with Flaka, Janet “Flaka” Martinez—your HR Mami and hype woman—sets the tone for a bilingual, no-fluff career podcast for first-gen leaders, moms, and mujeres ready to trade survival for purpose. She shares pieces of her immigrant journey, grief, faith, and community—and what you can expect each week: real talk, practical tools, and powerful stories to help you evolve into your next boss era.
What’s up, gente! I’m Janet “Flaka” Martinez—your HR Mami and hype woman for all things careers. If you hit play while walking, cleaning, driving to work, or hiding in your car for two minutes of peace, that already tells me one thing: you’re ready to evolve.
This show is for the first-gen kids who became powerhouse adults, for the mamas with degrees collecting dust, for my undocumented community who’s been underestimated, and for anyone who’s had to fight 2, 3, 4, 5 times harder just to be seen. Aquí, we grow con amor, we lead with purpose, and we move sin miedo.
I’m an immigrant, moved from Mexico City to Dallas at age five, who learned English fast and learned even faster that many systems weren’t built for me. I was labeled “at risk.” I’ve juggled full-time work and multiple degrees, built a nonprofit, and now a business. I’m also a mamá to a brilliant autistic child. I’ve navigated DACA , conditional residency, permanent residency, U.S. citizen. I’ve weathered pregnancy loss and the kind of grief that empties a room.
I’m also a progressive Catholic who believes in action + faith + comunidad. Nothing I’ve done has been alone; community is the keyword.
Grief cracked me open. The question became: How do I turn pain into purpose? I left a misaligned job and built a space where women—especially first-gen and Latina moms—can design careers that honor peace, faith, family, and prosperity. Evolve with Flaka is that space. Raw. Real. Useful.
Because I’m about tools that work, I created a digital workbook to help you shift from estresada to employed with clarity. If your job search feels overwhelming or you’re stuck on “what now,” this workbook walks you step-by-step through the next move.
Grab the workbook: Here
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